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Branding Faux Pas of the Week: Fiddler’s Green Amphitheatre renamed Comfort Dental

Amy Winehouse

Amy Winehouse - Will she headline at Comfort Dental Amphitheater?

Once again the Denver area’s worst music venue, Fiddler’s Green, has been renamed. First it was Fiddler’s Green, then Coors Amphitheater, then back to Fiddler’s Green, now it’s Comfort Dental.

Nothing says rock concert like Comfort Dental. How do you think Amy Winehouse is going to feel if she plays there?

According to the VP of Comfort Dental, “When people enjoy the music at Comfort Dental Amphitheatre, that positive feeling carries over to our brand and their next dental visit. The partnership with Live Nation underscores our commitment to a positive experience with Comfort Dental.”

So after rocking out to Nine Inch Nails all night you can go home with even a bigger smile knowing that Comfort Dental is there to take take care of you. Personally, I think there are better ways to spend your marketing dollars than renaming venues. Or at least can we name them after something that makes sense? How about the Fender Amphitheater?

Or how about keeping the same name for more than a few years? It’s bad for the amphitheater’s brand to keep renaming it every few years. Besides, everyone calls the place Fiddler’s Green anyway so it’s pointless to pay for  naming rights. There’s no way I’m going to say that I’m seeing the Doobie Brothers at Comfort Dental.  I mean how bad does that sound for the band. They would probably rather say they are playing Six Flags than Comfort Dental.

You can read more about this pointless renaming here.

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